Description of LiveRamp DPM: LiveRamp DPM is a TV advertising metrics and analytics platform.
LiveRamp DPM is used by 0.01% of websites in the Advertising category.
Travel is the most popular main category among the websites using LiveRamp DPM.
Travel Type is the most popular subcategory among the websites that are using LiveRamp DPM.
The technologies that are most often used together with LiveRamp DPM are Facebook Pixel, Microsoft Advertising, theTradeDesk, HSTS, Linkedin Insight Tag, Snowplow Analytics, Open Graph, core-js, Pinterest Ads, Facebook.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using LiveRamp DPM may also be interested in using these other technologies: WhatsApp Business Chat, Snowplow Analytics, OneTrust, Pinterest Ads, Amazon ALB, theTradeDesk, MediaWiki, Marko, Pinterest Conversion Tag, Datadog.
Technology | % of use together with LiveRamp DPM | Website |
---|---|---|
Facebook Pixel | 94.74 | http://facebook.com |
Microsoft Advertising | 78.95 | https://ads.microsoft.com |
theTradeDesk | 73.68 | https://www.thetradedesk.com |
HSTS | 73.68 | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
Linkedin Insight Tag | 68.42 | https://business.linkedin.com/marketing-solutions/insight-tag |
Snowplow Analytics | 68.42 | https://snowplowanalytics.com |
Open Graph | 68.42 | https://ogp.me |
core-js | 63.16 | https://github.com/zloirock/core-js |
Pinterest Ads | 63.16 | https://ads.pinterest.com/ |
47.37 | http://facebook.com |
Technology | AI Recommendation Score | Website |
---|---|---|
WhatsApp Business Chat | 0.2 | https://www.whatsapp.com/business |
Snowplow Analytics | 0.17 | https://snowplowanalytics.com |
OneTrust | 0.16 | http://www.onetrust.com |
Pinterest Ads | 0.15 | https://ads.pinterest.com/ |
Amazon ALB | 0.15 | https://aws.amazon.com/elasticloadbalancing/ |
theTradeDesk | 0.14 | https://www.thetradedesk.com |
MediaWiki | 0.14 | https://www.mediawiki.org |
Marko | 0.14 | https://markojs.com |
Pinterest Conversion Tag | 0.13 | https://www.pinterest.com.au/business/ |
Datadog | 0.13 | https://www.datadoghq.com |
Introduction to LiveRamp DPM
LiveRamp DPM is a data management platform designed to help companies collect, organize, and activate their customer data. It allows marketers to create audience segments based on various attributes, such as demographics and browsing behavior, and then target those segments with personalized advertising across different channels. LiveRamp DPM also provides analytics and reporting tools to help businesses measure the effectiveness of their campaigns and optimize their marketing strategies.
Practical Applications
of LiveRamp DPM
- Audience targeting: LiveRamp DPM can help advertisers target specific audiences by creating custom segments based on demographic or behavioral data.
- Campaign optimization: DPM can provide insights into which campaigns and ad creatives are performing the best, allowing advertisers to optimize their campaigns for better results.
- Cross-device targeting: DPM allows advertisers to target users across multiple devices, ensuring that they reach their intended audience regardless of which device they are using.
- Personalization: DPM can be used to personalize the user experience by delivering targeted content and ads based on a user's interests, behaviors, and past interactions with a brand.
- Data management: DPM can help companies manage and organize their data more efficiently, making it easier to analyze and leverage for marketing purposes.
Benefits and Advantages of LiveRamp DPM
- LiveRamp DPM allows for more efficient and effective targeting of advertising campaigns.
- The technology provides a centralized platform for managing and analyzing customer data, leading to better insights and decision-making.
- With LiveRamp DPM, businesses can easily integrate different data sources and systems to create a comprehensive view of their customers.
- The technology helps to improve the accuracy and relevance of advertising messages, leading to higher engagement and conversion rates.
- LiveRamp DPM offers advanced measurement and attribution capabilities, enabling businesses to track the impact of their advertising efforts and optimize their campaigns.
- By leveraging LiveRamp DPM, businesses can enhance their overall marketing strategy and improve their return on investment.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
msnbc.com | News and Politics | Talk Radio | 5.62 |
statefarm.com | Personal Finance | Insurance | 5.2 |
llbean.com | Style & Fashion | Outdoor Activities | 5.01 |
acura.com | Automotive | Auto Type | 4.83 |
orgain.com | Healthy Living | Nutrition | 4.49 |
theopuswestchester.com | Events and Attractions | Bars & Restaurants | 3.61 |
mainequarterly.com | Travel | Travel Type | 3.3 |
collectrenaissance.com | Travel | Travel Type | 3.06 |
embassyrowhotel.com | Travel | Travel Type | 3.01 |
marketkitchenabudhabi.com | Food & Drink | Dining Out | 2.94 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
turnersglass.com | Automotive | Auto Repair | 0.5 |
lemeridien-bangalore.com | Travel | Travel Type | 2.08 |
thefarnamhotel.com | Travel | Travel Type | 2.28 |
boulevardbuickgmc.com | Automotive | Auto Type | 2.34 |
stregispolo.com | Sports | Water Polo | 2.49 |
The average age of websites using LiveRamp DPM is 14.4 years.
The average page rank (measure of backlink strength) of websites using LiveRamp DPM is 3.16.
Technology | % of use together with LiveRamp DPM | Website |
---|---|---|
Qualaroo | 5.2632 | https://qualaroo.com |
AccessiBe | 5.2632 | https://accessibe.com/ |
Preact | 5.2632 | https://preactjs.com |
Lodash | 5.2632 | http://www.lodash.com |
UserZoom | 5.2632 | https://www.userzoom.com |